Plus, every trip you make to the store isn't 20 miles round-trip, and every mile you don't drive to the store cuts back on the energy required to retrieve your stuff. If you live in a dense urban area, or have access to reliable public transportation, then a portion (or just about all, if you're walking) of your transportation energy is negated, and can tip the scale toward the brick 'n mortars.
A few other options to consider buying from retail stores include: Goods made locally; stuff that you are more likely to return (like clothes) if you can't try it on first; and, supporting stores who are owned and operated by locals, pay local taxes, and make where you live a more interesting and vibrant place. It's tough to put a price tag, environmentally or otherwise, on the social aspect, but it's important to consider.
http://www.thehomeofonlineshoppers.com/
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